Ten years of Brand Beckham

By Fiona Pryor
Entertainment reporter, BBC News

It is 10 years since Posh and Becks sat on those thrones during their fairytale wedding at a castle in Ireland.

She is a former Spice Girl, now best known for her pout; he is a footballer not afraid to experiment with hairstyles and tattoos.

Together, David and Victoria Beckham are arguably the UK’s most famous couple.

“They’ve been very clever with their marketing, and their branding has been very well thought out,” says Phil Gould, assistant editor of OK! magazine.

With an estimated fortune of £125 million and ranking at 426th on the Sunday Times Rich List, Brand Beckham is a reliable money-spinner for the couple.

“They still sell very well and our readers are fascinated by their lives,” Mr Gould says.

In fact, it was the Beckhams wedding on 4 July 1999 – for which they reportedly received £1 million – that started the celebrity wedding bidding wars we so often hear about today. Read more

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