According to a recent FORBES report David Beckham is the 8th richest athlete in the world behind:
DAVID BECKHAM AT A GLANCE:
- Salary/Winnings: $9 M
- Endorsements: $37 M (Total: $46 M)
- Age: 37
- Source of Wealth: Soccer
- Residence: Beverly Hills, CA
- Country of Citizenship: United Kingdom
- Marital Status: Married
- Children: 4
- Agent: Simon Fuller
- Agency: XIX Entertainment
SOURCE: Forbes magazine
By Fiona Pryor
Entertainment reporter, BBC News
It is 10 years since Posh and Becks sat on those thrones during their fairytale wedding at a castle in Ireland.
She is a former Spice Girl, now best known for her pout; he is a footballer not afraid to experiment with hairstyles and tattoos.
Together, David and Victoria Beckham are arguably the UK’s most famous couple.
“They’ve been very clever with their marketing, and their branding has been very well thought out,” says Phil Gould, assistant editor of OK! magazine.
With an estimated fortune of £125 million and ranking at 426th on the Sunday Times Rich List, Brand Beckham is a reliable money-spinner for the couple.
“They still sell very well and our readers are fascinated by their lives,” Mr Gould says.
In fact, it was the Beckhams wedding on 4 July 1999 – for which they reportedly received £1 million – that started the celebrity wedding bidding wars we so often hear about today. Read more
Tiger Woods, unarguably the world’s greatest golfer, or David Beckham, the world’s best-know soccer player — in which would you invest?
The industry that is Tiger has shown consistent growth in earnings, with PGA winnings in his first 13 years as a pro exceeding $70 million. His presence in a golf tournament boosts television ratings by 50% or more. He almost single-handedly established Nike in the golf equipment world. He holds the #5 place in Forbes’ Celebrity 100 and was #2 in press clippings in 2005. Nike (NYSE: NKE), Buick (NYSE: GM), American Express (NYSE: AXP), Accenture, Electronic Arts (NASDAQ: ERTS) and Tag Heuer are among the companies that shovel buckets of cash his way in return for his endorsement.
David Beckham is no slouch in the cash category, either. The Times estimates the soccer star brings in a cool $40+ million for endorsements, including Adidas, ESPN, and Motorola (NYSE: MOT). Even in soccer-lite America, he has 51.9% recognition, more than twice that of NBA MVP Tim Duncan of the San Antonio Spurs. Continue